Posted by: Jerry Garrett | November 11, 2010

Thanksgiving Turkeys: Ten 2010 Models Auto Dealers Just Can’t Move

For Thanksgiving, your Chevy dealer is nearly giving away these turkeys.

Just in time for Thanksgiving, here is a list of the ten biggest turkeys on automobile dealers’ lots this holiday season.

1. 2010 Chevy Cobalt – Industry leader with incentives averaging 24 percent off its MSRP…and still sales have fallen 53 percent this year, compared to last year (which was a stinker of a sales year too). Sure the never-loved Cobalt was a replacement for the even more odious Chevy Cavalier. But still… My question: How has this soon-to-be-axed econobox survived six years? Or, better yet, how has Chevrolet survived it?

Better camouflaged.

2. 2010 GMC Sierra – Shoppers apparently are thinking erroneously that GMC was one of the brands General Motors killed. Or should have. Act now and get so much cash back, you could almost buy another one. Or maybe not.

3. 2010 Nissan Altima Hybrid – Even with 22 percent off the MSRP, Nissan can’t get rid of this bastard stepchild (Reason for this analogy? It has a Nissan engine mated to a hybrid system from Toyota). Nissan, which has its own pure-bred hybrids and electric cars coming, is so anxious to get rid of these remaining Halfbreed Hybrids, don’t be surprised to see ones with signs on them that say “Free to a good home”.

'11 Optima: The Culprit

4. 2010 Kia Optima – Cause of death? 2011 Kia Optima. The new one is so much better, the leftovers might be better off crushed.

5. 2010 Mitsubishi Endeavor – Another Project America cadaver still haunting Mitsu showrooms. These are proving harder to move than a kidney stone. Entire model years have been skipped. Maybe overly ambitious pricing in the beginning, 1990s Jeep-ripoff styling, limited power and towing capacity, and the 18 combined MPG didn’t appeal to buyers?

Color me bad

6. 2010 Dodge Dakota/Mitsubishi Raider – More dead models walking. Yes, they don’t even make these things anymore. But unsold inventory could outlast the brands themselves.

7. 2010 Lincoln MKX – Despite $6,300 off MSRP, dealers cannot exorcise these hump-backed monsters from inventory. (Had to look this up, to remember that I had driven and reviewed it – Lincoln model names are so evocative.)

S80: Immovable Object

8. 2010 Volvo – Entire lineup, particularly the S80 and C70 which dealers can expect to clutter the showroom for an average of more than two months (each) before selling.

9. 2010 Toyota Camry Hybrid – Industry leader for longevity on dealer lots – it takes an average of more than 70 days to move one of these ho-hum hybrids.

Going Nowhere Fast

10. 2010 BMW 3-Series – BMW has finally met consumer resistance on price increases. Who knew customers would balk at paying $45K for a base 3-Series?

(Thanks for facts & figures from Edmunds.com, TrueCar.com & Automotive News Data.)

Jerry Garrett

November 11, 2010


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