Posted by: Jerry Garrett | January 13, 2013

America’s Worst-Selling Car in 2012?

Suzuki Reno about to be pushed into Newport Beach harbor. (Suzuki)

It’s official: The worst-selling car in America in 2012 was the Suzuki Reno. One was sold.

No word on who the brave buyer was, but he must have gotten a real deal – the Reno was discontinued five years ago.

Who had a new one still sitting on the lot, after all that time? That information has not been disclosed – probably to protect the dealer from embarrassment.

The Reno was descended from the Daewoo Lacetti, and has been sold in various, but similar forms, all over the world, by not only badged as a Daewoo but also as a Chevrolet, Holden, Opel and Buick. It was actually a progenitor of the current Chevrolet Cruze, which of course sells in pretty fair numbers these days.

But for Suzuki, the Reno (and largely identical Forenza) it was not a great success. And it can probably be counted as a contributing factor to why Suzuki just went out of business in America.

The Reno was actually ranked 267th out of 266 cars (you read that right) in 2012. You can read the whole list here.

Finally, let’s acknowledge that “worst” has many definitions, and many categories for judging worst (by total numbers, by percentage decline, by a subjective sniff test). The Reno beat out some good cars – the Lexus SC430, of which two were sold; the Honda Element, three; the Honda FCX, five; and Suzuki’s own XK7, ten.

Jerry Garrett

January 13, 2012


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