Posted by: Jerry Garrett | August 29, 2013

110th Birthday Bash: Harley-Davidson Loves A Party!

Screen Shot 2013-08-29 at 9.27.49 AM

Let’s get that party started! (ABC News)


About 18 months ago, I got a Harley-Davidson press release about a big birthday bash they were planning in Rome. I RSVP’d right away.

Trouble was, that bash was not scheduled until 2013! Oops. When Harley has a party, like their 110th anniversary birthday bash which is peaking this weekend in Milwaukee, they apparently like to get the news out early.

The pope blesses bikers.

Pope Francis blesses bikers in St. Peter’s Square.

I recovered from that faux pas – and I was even in Italy this year when the big get-together finally happened. It was quite a kick-off for the 110th birthday festivities – even the pope came out after Sunday morning mass! He even blessed a bunch of bikes. (“Go thy way, my son, and sin no more; and forget about the extended warranty.”)

A decidedly different demographic was expected for the climactic wind-up of the three-month-long, celebration, party and ride that circled the globe, at the iconic bike maker’s Milwaukee headquarters.

About 100,000 leather-clad riders were expected to show up; but the crowd is coming from all parts of the globe. It’s a crowd the size of which has not been seen since the epic 100th birthday party blow-out 10 years ago. (I rode from California to Milwaukee for that!)

The Motor Company’s official festivities kick off Thursday, and span the weekend. But the party doesn’t quite end then; local dealers have announced “after-party” sessions that will continue past Labor Day.

Yes, there’s a 110th anniversary logo!

It’s an opportunity, the gleeful local of Chamber of Commerce reminds folks, to come and get immersed in Harley-Davidson’s heritage, present and future. And it is more than a celebration of chrome, leather and loud exhausts, there’s plenty of food and music on the docket.

Among the musical highlights are concerts by Toby Keith, Aerosmith, Kid Rock and other acts at the Summerfest and Marcus Amphitheater festival grounds. At the Harley-Davidson Museum, there is an “after dark” acoustic lounge in the Motor Bar & Restaurant with live acoustic music (headbanger music might shake some of the museum displays apart!) Thursday through Saturday.

Most of those activities require admission, not surprisingly, but if you are looking for “free” there are factory tours and demos of Harley-Davidson’s 2014 model lineup at the company’s powertrain facility (on Pilgrim Road in Menomonee Falls) from Thursday through Saturday.

Bikers arriving in Milwaukee 8/28 for 110th H-D birthday bash. (H-D Photo)

Bikers arriving in Milwaukee 8/28 for 110th H-D birthday bash. (H-D Photo)

Street parties were to be held each afternoon Friday through Sunday (locations: E. North Ave., Milwaukee St. and Juneau Ave.).

UFC fans can watch a championship event (location: BMO Harris Bradley Center) on Saturday.

The visual highlight of the whole thing is likely to be the official parade on Saturday (starts at 10 a.m., beginning at Miller Park and running along Wisconsin Avenue. It ends at the Summerfest grounds.). Expect a procession of bikes several miles long.

If you want more information, there’s an app for that. Yes, there really is. Visit Harley’s 110th anniversary website to find the app and check out some other information.

Any day now, I expect to be getting some information about the 111th birthday bash.

Jerry Garrett

August 29, 2013



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