Posted by: Jerry Garrett | December 26, 2016

Monaco Gets A Motor Show: SIAM 2017


Press conference Dec. 7 for SIAM 2017


The current slate of international auto shows – in places like New York, Paris, Stuttgart, Beijing and Geneva – is under financial stress, with a dwindling number of automakers participating, shrinking displays among those who remain, and fewer new models being introduced. But the Principality of Monaco has decided the time is right to start up a new auto show of its own.

The plan, just announced earlier this month, is to jam the new Monaco show into the calendar February 16-19 – right between Detroit’s so-called North American International Auto Show in January and the International Motor Show in Geneva during March.

Organizers say, judging by initial response, the show promises to get off to a rousing start.

“With more than 50 registered brands, prestigious partners, numerous pre-accredited international media and several thousand tickets already sold, the SIAM 2017 is an announced success from its first edition!” a press release December 13 declared.

Whether the Monaco show, rather confusingly known as “SIAM 2017”, will be a success remains to be seen, but it does have the full support of His Serene Highness Prince Albert II of Monaco, the local government and a significant number of corporate partners. The SIAM acronym is short for the French language equivalent of “Salon International Autos Monaco”.

Here’s a graphic supplied by the organizers of the companies officially involved:

screen-shot-2016-12-26-at-12-33-45-pmAnd here’s a list of the types of things that will be on display:

“World premieres, in particular from premium brands,” press materials declared. “Electric and innovative cars: Tesla, Mercedes, Smart, Mitsubishi, Nissan, Aixam, Bolloré, BeeBee, Burby’s; Hybrid cars: Lexus, Porsche, McLaren, Mitsubishi; Prestigious cars:
Maserati, McLaren, Lamborghini, Ferrari, Aston Martin, Rolls Royce, Bentley; Concept cars: to discover at the Show!
“Start-ups: Start up innovative cars discovered at the CES of Las Vegas like Hap2u, Parkmatch, Drivoon, Monspecialisteauto; Companies specialized in mobility: EDF, Michelin, Bolloré, ABB, IFPEN, Sobem Scame; Legendary cars: Formula 1 of Lewis Hamilton, the Lexus Hybrid of the Princely Wedding or a Packard 1922 …”

The organizers also promise “test drives” will be available; I assume that does not include Lewis Hamilton’s Formula 1 car.

Jerry Garrett

December 26, 2016





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